Automotive Consultancy Tips
“While all Hints and Tips are no guarantee of success, I am sure that in changing the way of doing business, these Hints and Tips will help you seeing you through a tough year. Get as much help as possible, above all, be proactive”
Should you wish to discuss your specific business requirements, please feel free to give me a call on +44 (0)7920 131909.
Good CRM
Do:
1) Ensure sales teams tell customers about the benefits of FOC warranty given with the sales of the car - it's a natural lead-in to extended warranty
2) Link the features and benefits ...
Published on 02/10/2009
What to consider when buying a DMS?
1) Has it got all the functions you need?
2) Do you like the way it works?
3) Do you like the features it has compared to the cost make it financially worthwhile?
4) What level of support ...
Published on 23/09/2009
Top 4 Customer Complaints Service Department
1) Effeciency of Service 47%
2) Condition of the car 25%
3) Value for Money 17%
4) Helpfulness of Staff 11%
Published on 23/09/2009
Knowing the Customer
1) Give service staff autonomy to make their own decisions
2) Politeness to customer is essential
3) Tailoring to customers' resources ensures they come back
4) Scrappage customers ...
Published on 23/09/2009
Warranted Income
1) Offer warranties to every consumer, never assume a wish not to buy
2) Offer training to staff to esnure they are confident selling products and their benefits
3) Have a clear sales ...
Published on 23/09/2009
Online Opportunities
Website Design: don't go for style over substance. Delights customers with your service and products, not with flashing graphics.
Photo's: Research suggests that a consumer is 10 ...
Published on 29/06/2009
Google Top Ten Tips
1: Ensure you are found
2: Combine natural and paid search
3: Be always on
4: Integrate with oofline
5: Experiment and trial
6: Identify what stinks on your website
7: Give ...
Published on 25/06/2009
Scrappage Factfile, are you maximising it?
Scrappage Scheme started on 18th May and end 28th February next year.
The £2,000 discount is applied to the invoice price including VAT. In effect, the Government's stated £1,000 ...
Published on 01/06/2009
Top Tips Fleet Sales
Don't make promises you cannot keep.
Always look after the customer because there is always someone else they can go to.
Always be as informativev as you can.
Never try to ...
Published on 01/06/2009
Enquiries
Did you know?
27% of all Sales Enquiries begin on the phone
96% of all Service Bookings are made on the phone
Have you got a robust system in place?
Ask us for an opinion
Published on 16/04/2009
Redundancy Alternatives
Pay cuts cannot be imposed on staff ad employers must consult them properly
An employee's working hours can be cut with their agreement in return for a smaller salary
Some staff ...
Published on 18/03/2009
Cash Flow
Change your primary focus to cash. Businesses ultimately fail due to a lack of cash and not just because they are loss making. One good guide is to recalculate your breakeven point to take account ...
Published on 03/03/2009
Top 5 Upselling Areas
1)F&I penetration
2)Paint Protection
3)Selling Accessories
4)Opportunities in Maintenance Packages
5)Topping up After Sales Profits
Published on 03/03/2009
Efficiency is key to maximising revenues
Do's and Don't's:
Don't...
1)overload the workshop - you will remove the potential for upsell. Allow approximately 20% for upsell.
2)have technicians fuelling up cars on ...
Published on 03/03/2009
Shop Smarter to make substantial savings
Two years ago, several carmakers starting looking at precurement programmes as part of their cost cutting excercises for dealers.
A number of dealers have joined , but some experts are ...
Published on 03/03/2009
Customer Retention
Ask yourself these questions:
1)Is your customer database up-to-date and being used effectively?
2)Are you sure that all salesmen professionaly follow up every lead?
3)Are your ...
Published on 03/03/2009
Stock & Debtors
Consider how you can reduce your working capital requirement through better management of stock and debtors. Even in challenging times of used vehicle "book s", always remember that first loss is ...
Published on 03/03/2009
Processes
Take a look at the processes and controls, back to the very basics, and match these to the needs of servicing your customer. Then look at your people profile and, if necessary, re-align your ...
Published on 03/03/2009