Improving and Enhancing Customer Loyality
During this two day session we will explore the effects of creating a loyal
customer database and give inspiration on how to improve current business
levels of loyalty and retention in the business. This workshop is all about
consumers – buying motives, loyality drivers and exploring why consumers stay
loyal. A fun an energic workshop taking best practices to the next level.
Objectives:
• Be able to compare traditional and new approaches to CRM
• Understand the basis of customer loyalty
• Be able to calculate the effect of a loyal customer base
• Develop new methods to measure and improve loyalty in your
business
• Identifying the way forward
Who should attend: Any team member wishing to increase customer loyalty
Content:
• What is true customer loyalty
• The basis of customer loyalty
• Understanding the economics of loyalty
• Creating new strategies to retain custom
• Buyers characteristics
• The seven ‘P’s of marketing
• Measuring and maintain effective levels of loyalty
Rate: £345 per delegate or contact us for group rate (6 – 18 delegates)