Marketing and the Internet
Ever wondered how businesses promote themselves through the internet? Do you understand the terms; blogging, cookies and privacy? During this one day session we will explore the new age internet techniques used by many to capture and promote business via the internet.
Objectives:
• Understand the growth of the internet
• What do you need your website to be able to do
• Website design and best practice
• Understanding the terminology behind electronic marketing
• E-mail capture and response
• The legal aspects of website data capture
• Marketing on the internet
Who should attend: Any team member responsible for marketing
Content:
• History and future vision of the WWW
• Understanding basic fundamentals of websites
• How to promote your site via search engines
• Breaking down the jargon barriers
• Preparing for email marketing
• The Data Protection Act 1998
Rate: £195 per delegate or contact us for group rate (6 – 12 delegates)